&lt;h3&gt;Job brief&lt;/h3&gt; You love problem solving, analyzing data to create action-setting insights, and leading your team to excel in performance marketing. We want someone to drive our UA efforts and take them to the next level.&lt;br&gt; As Manager of User Acquisition, you will lead the development, planning, and execution of user acquisition strategies for B2B web platforms. &lt;h3&gt;Responsibilities&lt;/h3&gt; &lt;i class=\&quot;fa fa-check-square-o\&quot; aria-hidden=\&quot;true\&quot;&gt;&lt;/i&gt; Lead lean user acquisition through agency work&lt;br&gt; &lt;i class=\&quot;fa fa-check-square-o\&quot; aria-hidden=\&quot;true\&quot;&gt;&lt;/i&gt; Architect the strategy and roadmap for media buying across all networks and channels to drive players to Destiny year-round across multiple platforms&lt;br&gt; &lt;i class=\&quot;fa fa-check-square-o\&quot; aria-hidden=\&quot;true\&quot;&gt;&lt;/i&gt; Build out UA tools and tech stack, creating a foundation for the team&rsquo;s long-term success.&lt;br&gt; &lt;i class=\&quot;fa fa-check-square-o\&quot; aria-hidden=\&quot;true\&quot;&gt;&lt;/i&gt; Create and own predictive buying models, building tools and analysis to improve ROAS, while tracking&lt;br&gt; performance across player progression benchmarks to predict user quality&lt;br&gt; &lt;i class=\&quot;fa fa-check-square-o\&quot; aria-hidden=\&quot;true\&quot;&gt;&lt;/i&gt; Identify trends and insights to continually optimize and track the effectiveness and profitability of campaigns&lt;br&gt; &lt;i class=\&quot;fa fa-check-square-o\&quot; aria-hidden=\&quot;true\&quot;&gt;&lt;/i&gt; Provide strategic direction for all media buying to deliver the best growth opportunities&lt;br&gt; &lt;i class=\&quot;fa fa-check-square-o\&quot; aria-hidden=\&quot;true\&quot;&gt;&lt;/i&gt; Manage the direct user acquisition budget, clearly establishing core KPIs, while building forecasts for how acquisition costs and profitability will change over time&lt;br&gt; &lt;i class=\&quot;fa fa-check-square-o\&quot; aria-hidden=\&quot;true\&quot;&gt;&lt;/i&gt; Work with the development team to implement features that improve the acquisition funnel&lt;br&gt; &lt;i class=\&quot;fa fa-check-square-o\&quot; aria-hidden=\&quot;true\&quot;&gt;&lt;/i&gt; Communicate detailed strategy and performance summaries to leadership teams (targeting, creative refreshes, media buying, etc.)&lt;br&gt; &lt;i class=\&quot;fa fa-check-square-o\&quot; aria-hidden=\&quot;true\&quot;&gt;&lt;/i&gt; Continually test new partners, geographies, and acquisition strategies&lt;br&gt; &lt;i class=\&quot;fa fa-check-square-o\&quot; aria-hidden=\&quot;true\&quot;&gt;&lt;/i&gt; Develop a buying model for ROI-driven paid re-engagement campaigns, to bring lapsed players back into our games&lt;br&gt; &lt;i class=\&quot;fa fa-check-square-o\&quot; aria-hidden=\&quot;true\&quot;&gt;&lt;/i&gt; Own the UA creative strategy, working with internal and external artists and video team to develop an ongoing data-informed UA creative pipeline&lt;br&gt; &lt;h3&gt;Requirements&lt;/h3&gt; &lt;i class=\&quot;fa fa-check-square-o\&quot; aria-hidden=\&quot;true\&quot;&gt;&lt;/i&gt; 3+ years experience in marketing or performance based marketing in a relevant industry (B2B software, tech, e-commerce, etc.).&lt;br&gt; &lt;i class=\&quot;fa fa-check-square-o\&quot; aria-hidden=\&quot;true\&quot;&gt;&lt;/i&gt; Experience optimizing landing pages, funnels, and running multivariate tests&lt;br&gt; &lt;i class=\&quot;fa fa-check-square-o\&quot; aria-hidden=\&quot;true\&quot;&gt;&lt;/i&gt; Demonstrated ability to lead and execute complex user acquisition strategies across multiple channels, platforms and geographies&lt;br&gt; &lt;i class=\&quot;fa fa-check-square-o\&quot; aria-hidden=\&quot;true\&quot;&gt;&lt;/i&gt; Fluency in the digital marketing and offline marketing ecosystem, with expertise in data analytics, attribution, and measurement platforms&lt;br&gt; &lt;i class=\&quot;fa fa-check-square-o\&quot; aria-hidden=\&quot;true\&quot;&gt;&lt;/i&gt; Experience managing budgets, reporting on results, and forecasting future impact of user acquisition efforts&lt;br&gt; &lt;i class=\&quot;fa fa-check-square-o\&quot; aria-hidden=\&quot;true\&quot;&gt;&lt;/i&gt; Demonstrated ability to manage multiple, competing priorities at once&lt;br&gt; &lt;i class=\&quot;fa fa-check-square-o\&quot; aria-hidden=\&quot;true\&quot;&gt;&lt;/i&gt; Demonstrated analytical skills, using hard data and metrics to back up assumptions&lt;br&gt; &lt;i class=\&quot;fa fa-check-square-o\&quot; aria-hidden=\&quot;true\&quot;&gt;&lt;/i&gt; Proficient understanding of code versioning tools such as Git, Mercurial or SVN&lt;br&gt;&lt;br&gt; &lt;strong&gt;Job Category:&lt;/strong&gt; BusinessDevelopment&lt;br&gt; &lt;strong&gt;Job Type:&lt;/strong&gt; Full Time&lt;br&gt; &lt;strong&gt;Job Location:&lt;/strong&gt; Hyderabad