<h3>Job brief</h3> You love problem solving, analyzing data to create action-setting insights, and leading your team to excel in performance marketing. We want someone to drive our UA efforts and take them to the next level.<br> As Manager of User Acquisition, you will lead the development, planning, and execution of user acquisition strategies for B2B web platforms. <h3>Responsibilities</h3> <i class="fa fa-check-square-o" aria-hidden="true"></i> Lead lean user acquisition through agency work<br> <i class="fa fa-check-square-o" aria-hidden="true"></i> Architect the strategy and roadmap for media buying across all networks and channels to drive players to Destiny year-round across multiple platforms<br> <i class="fa fa-check-square-o" aria-hidden="true"></i> Build out UA tools and tech stack, creating a foundation for the team’s long-term success.<br> <i class="fa fa-check-square-o" aria-hidden="true"></i> Create and own predictive buying models, building tools and analysis to improve ROAS, while tracking<br> performance across player progression benchmarks to predict user quality<br> <i class="fa fa-check-square-o" aria-hidden="true"></i> Identify trends and insights to continually optimize and track the effectiveness and profitability of campaigns<br> <i class="fa fa-check-square-o" aria-hidden="true"></i> Provide strategic direction for all media buying to deliver the best growth opportunities<br> <i class="fa fa-check-square-o" aria-hidden="true"></i> Manage the direct user acquisition budget, clearly establishing core KPIs, while building forecasts for how acquisition costs and profitability will change over time<br> <i class="fa fa-check-square-o" aria-hidden="true"></i> Work with the development team to implement features that improve the acquisition funnel<br> <i class="fa fa-check-square-o" aria-hidden="true"></i> Communicate detailed strategy and performance summaries to leadership teams (targeting, creative refreshes, media buying, etc.)<br> <i class="fa fa-check-square-o" aria-hidden="true"></i> Continually test new partners, geographies, and acquisition strategies<br> <i class="fa fa-check-square-o" aria-hidden="true"></i> Develop a buying model for ROI-driven paid re-engagement campaigns, to bring lapsed players back into our games<br> <i class="fa fa-check-square-o" aria-hidden="true"></i> Own the UA creative strategy, working with internal and external artists and video team to develop an ongoing data-informed UA creative pipeline<br> <h3>Requirements</h3> <i class="fa fa-check-square-o" aria-hidden="true"></i> 3+ years experience in marketing or performance based marketing in a relevant industry (B2B software, tech, e-commerce, etc.).<br> <i class="fa fa-check-square-o" aria-hidden="true"></i> Experience optimizing landing pages, funnels, and running multivariate tests<br> <i class="fa fa-check-square-o" aria-hidden="true"></i> Demonstrated ability to lead and execute complex user acquisition strategies across multiple channels, platforms and geographies<br> <i class="fa fa-check-square-o" aria-hidden="true"></i> Fluency in the digital marketing and offline marketing ecosystem, with expertise in data analytics, attribution, and measurement platforms<br> <i class="fa fa-check-square-o" aria-hidden="true"></i> Experience managing budgets, reporting on results, and forecasting future impact of user acquisition efforts<br> <i class="fa fa-check-square-o" aria-hidden="true"></i> Demonstrated ability to manage multiple, competing priorities at once<br> <i class="fa fa-check-square-o" aria-hidden="true"></i> Demonstrated analytical skills, using hard data and metrics to back up assumptions<br> <i class="fa fa-check-square-o" aria-hidden="true"></i> Proficient understanding of code versioning tools such as Git, Mercurial or SVN<br><br> <strong>Job Category:</strong> BusinessDevelopment<br> <strong>Job Type:</strong> Full Time<br> <strong>Job Location:</strong> Hyderabad